{"id":18030,"date":"2025-06-04T00:01:34","date_gmt":"2025-06-03T23:01:34","guid":{"rendered":"http:\/\/travelsmartcampaign.org\/?post_type=library&#038;p=18030"},"modified":"2025-08-06T15:11:19","modified_gmt":"2025-08-06T14:11:19","slug":"webinaire-mobilites-responsables-ne-ratez-pas-le-train","status":"publish","type":"library","link":"https:\/\/travelsmartcampaign.org\/de\/library\/webinaire-mobilites-responsables-ne-ratez-pas-le-train\/","title":{"rendered":"[Webinaire] Mobilit\u00e9s responsables : ne ratez pas le train !"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18030\" class=\"elementor elementor-18030\" data-elementor-post-type=\"library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bbaa6a e-flex e-con-boxed e-con e-parent\" data-id=\"2bbaa6a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7168ff elementor-widget elementor-widget-spacer\" data-id=\"b7168ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e0e9e3 e-flex e-con-boxed e-con e-parent\" data-id=\"8e0e9e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adcb140 elementor-widget elementor-widget-heading\" data-id=\"adcb140\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">[Webinaire] Mobilit\u00e9s responsables : ne ratez pas le train !<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8f8ebf elementor-widget elementor-widget-spacer\" data-id=\"d8f8ebf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f58663 e-flex e-con-boxed e-con e-parent\" data-id=\"5f58663\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f340f2 e-con-full e-flex e-con e-child\" data-id=\"7f340f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eba9519 elementor-widget elementor-widget-heading\" data-id=\"eba9519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Informations pratiques <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-179b9b0 elementor-widget elementor-widget-text-editor\" data-id=\"179b9b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Titre<\/span>: Mobilit\u00e9s responsables : ne ratez pas le train !\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Date<\/span>: 11 mars 2025<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Animateurs<\/span>: <\/span><b>Yann Barbizet<\/b><span style=\"font-weight: 400;\"> et <\/span><b>J\u00e9r\u00f4me Fouque<\/b><span style=\"font-weight: 400;\">, co-fondateurs de Corporate Mobilities<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Participants<\/span>: <\/span><b>Beno\u00eet Parraud<\/b><span style=\"font-weight: 400;\">, Directeur du p\u00f4le Marketing des Services, OpinionWay; <\/span><b>Arnaud Verg\u00e8s<\/b><span style=\"font-weight: 400;\">, Head of Global Business Travel, Safran; <\/span><b>Pascale Bassi\u00e8re<\/b><span style=\"font-weight: 400;\">, Corporate Indirect Sourcing Travel Manager, L\u2019Or\u00e9al; <\/span><b>Fabien Soulet<\/b><span style=\"font-weight: 400;\">, Directeur Commercial, Marketing et Services TGV Atlantique, SNCF Voyageurs; <\/span><b>Denise Auclair<\/b><span style=\"font-weight: 400;\">, Head of Travel Smart Campaign, T&amp;E\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Voir le webinaire en entier <\/span><a href=\"https:\/\/www.canva.com\/design\/DAGiSRXwqrY\/Kgr2kZJkXUdNDDlOtM7xXQ\/watch?utm_content=DAGiSRXwqrY&amp;utm_campaign=designshare&amp;utm_medium=link2&amp;utm_source=uniquelinks&amp;utlId=h7851f9fd95\"><span style=\"font-weight: 400;\">ici<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d7443c e-con-full e-flex e-con e-child\" data-id=\"1d7443c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c0c404 elementor-widget elementor-widget-image\" data-id=\"2c0c404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/French-rail-survey-webinar-FR-1024x538.png\" class=\"attachment-large size-large wp-image-18031\" alt=\"\" srcset=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/French-rail-survey-webinar-FR-1024x538.png 1024w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/French-rail-survey-webinar-FR-300x158.png 300w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/French-rail-survey-webinar-FR-768x403.png 768w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/French-rail-survey-webinar-FR-18x9.png 18w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/French-rail-survey-webinar-FR.png 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d16ec28 e-flex e-con-boxed e-con e-parent\" data-id=\"d16ec28\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a25775 elementor-widget elementor-widget-spacer\" data-id=\"8a25775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-032068b elementor-widget elementor-widget-heading\" data-id=\"032068b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d59918 elementor-widget elementor-widget-text-editor\" data-id=\"4d59918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La mobilit\u00e9 responsable est d\u00e9sormais un enjeu incontournable pour les entreprises engag\u00e9es dans la transition \u00e9cologique. Le train s\u2019impose comme une solution cl\u00e9 pour r\u00e9duire l\u2019empreinte carbone des d\u00e9placements professionnels. Cela pose un grand d\u00e9fi: comment favoriser le train aupr\u00e8s de trois acteurs essentiels par rapport \u00e0 d&#8217;autres moyens de transport plus polluants.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ce webinaire, anim\u00e9 par Yann Barbizet et J\u00e9r\u00f4me Fouque (Corporate Mobilities), rassemble ceux-ci:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>La voix des voyageurs d\u2019affaires<\/b><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">leurs attentes et comportements ont un impact d\u00e9terminant sur l\u2019\u00e9volution des pratiques &#8211; Introduction par OpinionWay ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Les entreprises<\/b><span style=\"font-weight: 400;\">, qui fixent le cadre de leurs d\u00e9placements et donnent l\u2019impulsion du changement &#8211; Contributions de Travel Smart pour la r\u00e9duction des \u00e9missions de voyages d&#8217;affaires, de l&#8217;entreprise de produits cosm\u00e9tiques L\u2019Or\u00e9al, et de l&#8217;entreprise de l&#8217;\u00e9quipementier a\u00e9ronautique Safran ;<\/span><\/li><li><b>Les fournisseurs<\/b><span style=\"font-weight: 400;\">, qui d\u00e9tiennent les leviers de l\u2019offre de transport &#8211; Repr\u00e9sent\u00e9 SNCF Voyageurs.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bfdbd6 e-flex e-con-boxed e-con e-parent\" data-id=\"6bfdbd6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04c3d3f elementor-widget elementor-widget-spacer\" data-id=\"04c3d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ede8210 elementor-widget elementor-widget-heading\" data-id=\"ede8210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment favoriser le passage du transport a\u00e9rien au ferroviaire?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3b4f6 elementor-widget elementor-widget-text-editor\" data-id=\"5c3b4f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Beno\u00eet Parraud (OpinionWay) pr\u00e9sente les r\u00e9sultats de <\/span><a href=\"http:\/\/travelsmartcampaign.org\/library\/les-voyageurs-daffaires-francais-preferent-nettement-le-train-a-dautres-moyens-de-transport\/\"><span style=\"font-weight: 400;\">l\u2019enqu\u00eate<\/span><\/a><span style=\"font-weight: 400;\"> men\u00e9e en novembre 2024 pour Travel Smart par\u00a0 <\/span><a href=\"https:\/\/corporatemobilities.com\/\"><span style=\"font-weight: 400;\">Corporate Mobilities<\/span><\/a><span style=\"font-weight: 400;\"> et <\/span><a href=\"https:\/\/www.opinion-way.com\/fr\/\"><span style=\"font-weight: 400;\">OpinionWay<\/span><\/a><span style=\"font-weight: 400;\">. Cette \u00e9tude porte sur les usages et les opinions des voyageurs d\u2019affaires fran\u00e7ais ainsi que sur les politiques d\u2019utilisation du train dans leurs entreprises. Il en ressort un constat encourageant :<\/span><b> une majorit\u00e9 de ces voyageurs se disent pr\u00eats \u00e0 privil\u00e9gier le train pour leurs d\u00e9placements professionnels, m\u00eame pour des trajets pouvant aller jusqu\u2019\u00e0 8 heures <\/b><span style=\"font-weight: 400;\">(voir le carrousel ci-dessous). <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3afc2c5 e-flex e-con-boxed e-con e-parent\" data-id=\"3afc2c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45e0f1b elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-n-carousel\" data-id=\"45e0f1b\" data-element_type=\"widget\" data-e-type=\"widget\" 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aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 von 6\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aff18e9 e-flex e-con-boxed e-con e-child\" data-id=\"aff18e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7a062bc e-con-full e-flex e-con e-child\" data-id=\"7a062bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d496e5 elementor-widget elementor-widget-image\" data-id=\"7d496e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/1-5-1024x585.png\" class=\"attachment-large size-large wp-image-18034\" alt=\"\" srcset=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/1-5-1024x585.png 1024w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/1-5-300x171.png 300w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/1-5-768x439.png 768w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/1-5-18x10.png 18w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/1-5.png 1050w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 von 6\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9349e4f e-flex e-con-boxed e-con e-child\" data-id=\"9349e4f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f5b0c2 e-con-full e-flex e-con e-child\" data-id=\"2f5b0c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d18af5 elementor-widget elementor-widget-image\" data-id=\"6d18af5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/2-9-1024x585.png\" class=\"attachment-large size-large wp-image-18035\" alt=\"\" srcset=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/2-9-1024x585.png 1024w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/2-9-300x171.png 300w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/2-9-768x439.png 768w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/2-9-18x10.png 18w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/2-9.png 1050w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 von 6\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a59ccd3 e-flex e-con-boxed e-con e-child\" data-id=\"a59ccd3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f7a7c9c e-con-full e-flex e-con e-child\" data-id=\"f7a7c9c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e85cf8a elementor-widget elementor-widget-image\" data-id=\"e85cf8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/3-2-1024x585.png\" class=\"attachment-large size-large wp-image-18036\" alt=\"\" srcset=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/3-2-1024x585.png 1024w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/3-2-300x171.png 300w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/3-2-768x439.png 768w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/3-2-18x10.png 18w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/3-2.png 1050w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 von 6\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a7b1f9 e-flex e-con-boxed e-con e-child\" data-id=\"6a7b1f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4efbf86 e-con-full e-flex e-con e-child\" data-id=\"4efbf86\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1fd47 elementor-widget elementor-widget-image\" data-id=\"5d1fd47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/4-1-1024x585.png\" class=\"attachment-large size-large wp-image-18037\" alt=\"\" srcset=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/4-1-1024x585.png 1024w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/4-1-300x171.png 300w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/4-1-768x439.png 768w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/4-1-18x10.png 18w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/4-1.png 1050w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"5\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 von 6\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84bcec0 e-flex e-con-boxed e-con e-child\" data-id=\"84bcec0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4cb9995 e-con-full e-flex e-con e-child\" data-id=\"4cb9995\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e47421 elementor-widget elementor-widget-image\" data-id=\"3e47421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/5-1024x585.png\" class=\"attachment-large size-large wp-image-18038\" alt=\"\" srcset=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/5-1024x585.png 1024w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/5-300x171.png 300w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/5-768x439.png 768w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/5-18x10.png 18w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/5.png 1050w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"6\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 von 6\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b4d152 e-flex e-con-boxed e-con e-child\" data-id=\"2b4d152\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d3ea662 e-con-full e-flex e-con e-child\" data-id=\"d3ea662\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8505ba elementor-widget elementor-widget-image\" data-id=\"c8505ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/6-1024x585.png\" class=\"attachment-large size-large wp-image-18039\" alt=\"\" srcset=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/6-1024x585.png 1024w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/6-300x171.png 300w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/6-768x439.png 768w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/6-18x10.png 18w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/6.png 1050w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Voriger\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"N\u00e4chster\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64b116a e-flex e-con-boxed e-con e-parent\" data-id=\"64b116a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c139733 elementor-widget elementor-widget-text-editor\" data-id=\"c139733\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Denise Auclair (Travel Smart) d\u00e9taille ensuite les quatre leviers pour r\u00e9duire les \u00e9missions li\u00e9es aux voyages d\u2019affaires, ainsi que les cinq mesures concr\u00e8tes permettant aux entreprises de faire basculer leurs d\u00e9placements de l\u2019a\u00e9rien vers le ferroviaire (voir le carrousel ci-dessous). Ces recommandations s\u2019appuient sur une <\/span><a href=\"http:\/\/travelsmartcampaign.org\/fr\/le-rail-en-premier\/\"><span style=\"font-weight: 400;\">enqu\u00eate annuelle<\/span><\/a><span style=\"font-weight: 400;\"> men\u00e9e aupr\u00e8s de 325 grandes entreprises mondiales sur leurs politiques ferroviaires. Parmi elles, 37 entreprises ont \u00e9t\u00e9 identifi\u00e9es qui promeuvent activement le recours au train \u2014 dont dix sont fran\u00e7aises.<\/span><\/p><p><span style=\"font-weight: 400;\">Cette dynamique s\u2019inscrit dans un contexte national porteur : le gouvernement fran\u00e7ais a r\u00e9cemment renforc\u00e9 ses engagements \u00e0 travers le <\/span><a href=\"http:\/\/travelsmartcampaign.org\/wp-content\/uploads\/dp-plan-sobriete.pdf\"><span style=\"font-weight: 400;\">Plan de Sobri\u00e9t\u00e9 \u00c9nerg\u00e9tique<\/span><\/a><span style=\"font-weight: 400;\">, demandant aux entreprises et <\/span><a href=\"http:\/\/travelsmartcampaign.org\/wp-content\/uploads\/22152_Plan-sobriete_DP-2023-if-2.pdf\"><span style=\"font-weight: 400;\">aux services de l\u2019\u00c9tat<\/span><\/a><span style=\"font-weight: 400;\"> de privil\u00e9gier le train d\u00e8s lors qu\u2019un trajet peut \u00eatre effectu\u00e9 en moins de quatre heures.<\/span><\/p><p><span style=\"font-weight: 400;\">Au m\u00eame temps il faut \u00e9voquer un frein parfois mis en avant : le co\u00fbt du train qui peut \u00eatre plus cher que l\u2019avion, ce qui s&#8217;explique par deux obstacles majeurs:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Le d\u00e9s\u00e9quilibre fiscal<\/span><\/span><span style=\"font-weight: 400;\">: le secteur ferroviaire paie des taxes (TVA, taxes sur les billets), alors que d&#8217;autres moyens de transport plus polluants tels que l\u2019a\u00e9rien est exon\u00e9r\u00e9 de taxes sur le k\u00e9ros\u00e8ne et b\u00e9n\u00e9ficie d\u2019exemptions sur le march\u00e9 carbone europ\u00e9en (EU ETS), notamment pour les vols internationaux.<\/span><\/li><li><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Le manque de concurrence sur certaines lignes<\/span><\/span><span style=\"font-weight: 400;\">: selon un <\/span><a href=\"https:\/\/www.transportenvironment.org\/articles\/rail-ranking\"><span style=\"font-weight: 400;\">classement<\/span><\/a><span style=\"font-weight: 400;\"> de T&amp;E \u00e9valuant 27 op\u00e9rateurs ferroviaires europ\u00e9ens, certaines routes manquent encore d\u2019une vraie ouverture \u00e0 la concurrence, limitant l\u2019offre et sa comp\u00e9titivit\u00e9.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-161655f e-flex e-con-boxed e-con e-parent\" data-id=\"161655f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2de31 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"1c2de31\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;horizontal_scroll_mobile&quot;:&quot;enable&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"29548081\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-295480811\" data-tab-title-id=\"e-n-tab-title-295480811\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-295480811\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tSolutions pour g\u00e9rer les \u00e9missions de vols d'affaires\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-295480812\" data-tab-title-id=\"e-n-tab-title-295480812\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-295480812\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tBudget: train ou avion? \t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-295480813\" data-tab-title-id=\"e-n-tab-title-295480813\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-295480813\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tPasser du train \u00e0 l'avion\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-295480811\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-295480811\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-b857938 e-con-full e-flex e-con e-child\" data-id=\"b857938\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63700b8 elementor-widget elementor-widget-image\" data-id=\"63700b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/FR.png\" class=\"attachment-full size-full wp-image-18047\" alt=\"\" srcset=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/FR.png 1080w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/FR-300x300.png 300w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/FR-1024x1024.png 1024w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/FR-150x150.png 150w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/FR-768x768.png 768w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/FR-12x12.png 12w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-295480812\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-295480812\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-587d590 e-con-full e-flex e-con e-child\" data-id=\"587d590\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e079a7b elementor-widget elementor-widget-image\" data-id=\"e079a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/Screenshot-2025-05-16-093535-1024x537.png\" class=\"attachment-large size-large wp-image-18046\" alt=\"\" srcset=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/Screenshot-2025-05-16-093535-1024x537.png 1024w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/Screenshot-2025-05-16-093535-300x157.png 300w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/Screenshot-2025-05-16-093535-768x403.png 768w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/Screenshot-2025-05-16-093535-1536x806.png 1536w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/Screenshot-2025-05-16-093535-18x9.png 18w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/Screenshot-2025-05-16-093535.png 1857w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-295480813\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-295480813\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-f5a15b1 e-con-full e-flex e-con e-child\" data-id=\"f5a15b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7869bff elementor-widget elementor-widget-image\" data-id=\"7869bff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/FR-1.png\" class=\"attachment-large size-large wp-image-18048\" alt=\"\" srcset=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/FR-1.png 1024w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/FR-1-300x225.png 300w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/FR-1-768x576.png 768w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/FR-1-16x12.png 16w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17ba7bf e-flex e-con-boxed e-con e-parent\" data-id=\"17ba7bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c44124c elementor-widget elementor-widget-spacer\" data-id=\"c44124c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e0bd19 elementor-widget elementor-widget-heading\" data-id=\"1e0bd19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partage d\u2019exp\u00e9rience de L\u2019Or\u00e9al et de Safran, et derni\u00e8res initiatives de la SNCF <\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ef3000 e-flex e-con-boxed e-con e-parent\" data-id=\"7ef3000\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c367a2f elementor-widget elementor-widget-video\" data-id=\"c367a2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/travelsmartcampaign.org\/wp-content\/uploads\/FR-Rail-Webinar.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01ed305 e-flex e-con-boxed e-con e-parent\" data-id=\"01ed305\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5abf521 elementor-widget elementor-widget-text-editor\" data-id=\"5abf521\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019Or\u00e9al, repr\u00e9sent\u00e9 par Pascale Bassi\u00e8re, met en avant <a href=\"http:\/\/travelsmartcampaign.org\/fr\/le-rail-en-premier\/\" target=\"_blank\" rel=\"noopener\">une politique de mobilit\u00e9 durable qui privil\u00e9gie le train<\/a> pour les trajets jusqu\u2019\u00e0 3h30 heures, largement adopt\u00e9e par ses collaborateurs. L\u2019entreprise propose \u00e9galement des alternatives ferroviaires pour les trajets plus longs, comme Paris-Turin, m\u00eame si ces options sont encore peu utilis\u00e9es. Pour encourager ce mode de transport, L\u2019Or\u00e9al offre la possibilit\u00e9 de voyager en premi\u00e8re classe, afin de travailler en tout confort et s\u00e9r\u00e9nit\u00e9.<\/span><\/p><p><span style=\"font-weight: 400;\">De plus, l\u2019entreprise sensibilise ses salari\u00e9s en communiquant les gains en \u00e9missions de CO\u2082 li\u00e9s au choix du train plut\u00f4t que de l\u2019avion, et en les invitant \u00e0 \u00e9valuer la r\u00e9elle n\u00e9cessit\u00e9 de chaque d\u00e9placement.<\/span><\/p><p><span style=\"font-weight: 400;\">Depuis 2020, L\u2019Or\u00e9al est engag\u00e9 dans son programme <\/span><a href=\"https:\/\/www.loreal.com\/fr\/nos-engagements\/for-the-planet\/\"><i><span style=\"font-weight: 400;\">L\u2019Or\u00e9al pour le Futur<\/span><\/i><\/a><span style=\"font-weight: 400;\">, qui vise une transformation profonde de l\u2019ensemble de sa cha\u00eene de valeur, avec <\/span><span style=\"font-weight: 400;\">des objectifs ambitieux en mati\u00e8re de durabilit\u00e9 pour 2030<\/span><span style=\"font-weight: 400;\">, par rapport \u00e0 2019. Dans cette dynamique, un budget carbone par division sera prochainement mis en place, renfor\u00e7ant ainsi l\u2019int\u00e9gration du climat dans les d\u00e9cisions de l\u2019entreprise. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bddd270 e-flex e-con-boxed e-con e-parent\" data-id=\"bddd270\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-835d836 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"835d836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e260086 elementor-widget elementor-widget-testimonial\" data-id=\"e260086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">Chez L\u2019Or\u00e9al, nous avons instaur\u00e9 une politique de mobilit\u00e9 favorisant le train pour les trajets jusqu\u2019\u00e0 3h30 heures. Nous constatons que ces d\u00e9placements sont majoritairement effectu\u00e9s en train.\n<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"627\" src=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/5eef9d9379b53063c43c7615_loreal-logo-font.webp\" class=\"attachment-full size-full wp-image-16643\" alt=\"\" srcset=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/5eef9d9379b53063c43c7615_loreal-logo-font.webp 627w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/5eef9d9379b53063c43c7615_loreal-logo-font-300x300.webp 300w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/5eef9d9379b53063c43c7615_loreal-logo-font-150x150.webp 150w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/5eef9d9379b53063c43c7615_loreal-logo-font-12x12.webp 12w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Pascale Bassi\u00e8re<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Corporate Indirect Sourcing Travel Manager, L\u2019Or\u00e9al<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0290d1d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0290d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5443206 e-flex e-con-boxed e-con e-parent\" data-id=\"5443206\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-962b7d9 elementor-widget elementor-widget-text-editor\" data-id=\"962b7d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour Safran, Arnaud Verg\u00e8s explique que l\u2019entreprise mise sur l\u2019incitation et la p\u00e9dagogie pour encourager l\u2019usage du train. Deux leviers ont \u00e9t\u00e9 mis en place : d\u2019une part, une charte qui \u00e9tablit sept principes pour des d\u00e9placements plus \u00e9coresponsables, incitant \u00e0 privil\u00e9gier des moyens de transport d\u00e9carbon\u00e9s ; d\u2019autre part, la possibilit\u00e9 pour les employ\u00e9s de voyager en train en premi\u00e8re classe, afin de renforcer l\u2019attractivit\u00e9 de ce mode de transport. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7f6741 e-flex e-con-boxed e-con e-parent\" data-id=\"e7f6741\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62f5cda elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"62f5cda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bcc2f8 elementor-widget elementor-widget-testimonial\" data-id=\"4bcc2f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">Safran a r\u00e9duit son empreinte carbone des vols d\u2019affaires de 44% en 2024 par rapport \u00e0 2018.\n<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/Safran-150x150.webp\" class=\"attachment-thumbnail size-thumbnail wp-image-18054\" alt=\"\" srcset=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/Safran-150x150.webp 150w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/Safran-300x300.webp 300w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/Safran-1024x1024.webp 1024w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/Safran-768x768.webp 768w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/Safran-1536x1536.webp 1536w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/Safran-12x12.webp 12w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/Safran.webp 2000w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Arnaud Verg\u00e8s<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Head of Global Business Travel, Safran<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d71a2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4d71a2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7848c63 e-flex e-con-boxed e-con e-parent\" data-id=\"7848c63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7661766 elementor-widget elementor-widget-text-editor\" data-id=\"7661766\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Du c\u00f4t\u00e9 de la SNCF, Fabien Soulet observe une nette progression de l\u2019usage du train par les voyageurs d\u2019affaires, pour une dur\u00e9e toujours plus longue. Deux moments cl\u00e9s expliquent ce bascule de comportement :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">La g\u00e9n\u00e9ralisation du Wi-Fi \u00e0 bord<\/span><\/span><span style=\"font-weight: 400;\"> permettant aux voyageurs de travailler efficacement pendant le trajet, a fortement contribu\u00e9 \u00e0 l\u2019adoption du train jusqu\u2019\u00e0 3h30 de dur\u00e9e.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">La prise de conscience environnementale et l\u2019effet d&#8217;entra\u00eenement d\u00fb au Covid<\/span><\/span><span style=\"font-weight: 400;\"> : prendre le train permet de r\u00e9duire de 88 % en moyenne son empreinte carbone par rapport \u00e0 l\u2019avion, et ce qui ont essay\u00e9 le train pendant le Covid y sont rest\u00e9s<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>Aujourd\u2019hui, <b>une majorit\u00e9 de voyageurs d\u2019affaires privil\u00e9gient le train jusqu\u2019\u00e0 4 heures de trajet. <\/b><span>Sur la liaison Paris-Toulouse (4h30), la part de march\u00e9 du train a \u00e9t\u00e9 multipli\u00e9e par trois en cinq ans chez les voyageurs d\u2019affaires. <\/span><b>Le v\u00e9ritable enjeu est de d\u00e9construire le r\u00e9flexe de prendre l\u2019avion et de le remplacer par une culture du rail, en (r\u00e9)apprenant \u00e0 exp\u00e9rimenter le voyage en train et ses c\u00f4t\u00e9s agr\u00e9able et efficace.<\/b><\/span><\/p><p><span style=\"font-weight: 400;\">Pour accompagner cette transition, la SNCF d\u00e9ploie plusieurs initiatives :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Am\u00e9liorer l\u2019offre et l\u2019exp\u00e9rience de voyage<\/span><\/span><span style=\"font-weight: 400;\"> (confort, calme, connectivit\u00e9).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Mettre en place des incitations financi\u00e8res<\/span><\/span><span style=\"font-weight: 400;\"> comme les remises de fin d\u2019ann\u00e9e (RFA) calcul\u00e9es sur les tonnes de CO\u2082 \u00e9vit\u00e9es, \u00e0 destination des entreprises aux budgets de d\u00e9placement importants. Ces dispositifs faciliteront une communication interne motivante autour de l\u2019impact climatique des choix de mobilit\u00e9.<\/span><\/li><li><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">D\u00e9velopper le \u00abtrain de fonction\u00bb<\/span><\/span><span style=\"font-weight: 400;\">: les entreprises peuvent acheter des produits tarifaires (cartes de r\u00e9duction, abonnements) rendant les trajets professionnels et personnels plus accessibles financi\u00e8rement. La SNCF travaille actuellement \u00e0 ce que ces \u00abtrains de fonction\u00bb soient d\u00e9fiscalis\u00e9s pour les entreprises comme les voitures de fonction le sont aujourd\u2019hui.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-163107f e-flex e-con-boxed e-con e-parent\" data-id=\"163107f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fadd460 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fadd460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74469d3 elementor-widget elementor-widget-testimonial\" data-id=\"74469d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">Le v\u00e9ritable enjeu est de d\u00e9construire le r\u00e9flexe de prendre l\u2019avion et de le remplacer par une culture du rail, en (r\u00e9)apprenant \u00e0 exp\u00e9rimenter le voyage en train et ses c\u00f4t\u00e9s agr\u00e9able et efficace.\n<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"178\" src=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/logo-sncf.png\" class=\"attachment-full size-full wp-image-18055\" alt=\"\" srcset=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/logo-sncf.png 257w, https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/logo-sncf-18x12.png 18w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Fabien Soulet<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Directeur Commercial, Marketing et Services TGV Atlantique, SNCF Voyageurs<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92654a3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"92654a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9710ad5 e-flex e-con-boxed e-con e-parent\" data-id=\"9710ad5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f56a726 elementor-widget elementor-widget-spacer\" data-id=\"f56a726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d7ac6 elementor-widget elementor-widget-heading\" data-id=\"57d7ac6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f28f71 elementor-widget elementor-widget-text-editor\" data-id=\"2f28f71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La transition vers des d\u00e9placements professionnels plus durables passe en grande partie par un recours accru au train.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Et pour cela, ce webinaire a mis en \u00e9vidence une dynamique collective en faveur de ce changement. Des entreprises engag\u00e9es, des voyageurs aux pratiques en \u00e9volution, une offre ferroviaire en adaptation, sans oublier l\u2019importance d\u2019un cadre politique favorable : autant d\u2019acteurs et de leviers essentiels pour acc\u00e9l\u00e9rer cette transition.<\/span><\/p><p><span style=\"font-weight: 400;\">Ces \u00e9changes sont indispensables pour r\u00e9fl\u00e9chir ensemble \u00e0 la r\u00e9duction des \u00e9missions li\u00e9es aux voyages d\u2019affaires et contribuer \u00e0 atteindre les objectifs climatiques fix\u00e9s par les accords de Paris d\u2019ici 2050.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-219c296 e-flex e-con-boxed e-con e-parent\" data-id=\"219c296\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34e1a0c elementor-widget elementor-widget-heading\" data-id=\"34e1a0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Horodatages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-000d3ce elementor-widget elementor-widget-text-editor\" data-id=\"000d3ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[00:00-2:20] &#8211; Introduction et agenda du webinaire par Yann Barbizet (Corporate Mobilities)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[2:20-13:35] &#8211; Point de vue des voyageurs: Beno\u00eet Parraud (OpinionWay) pr\u00e9sente les r\u00e9sultats de l\u2019enqu\u00eate sur les usages du train par les voyageurs fran\u00e7ais\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[14:00-26:00] &#8211; Point de vue des entreprises: Denise Auclair (Travel Smart) pr\u00e9sente les r\u00e9sultats du Rail D\u2019abord\u00a0\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[26.19-44:10] &#8211; Discussion avec Pascale Bassi\u00e8re (L\u2019Or\u00e9al), Arnaud Verg\u00e8s (Safran) et Fabien Soulet (SNCF)\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[44:10-59:00] &#8211; Questions &amp; R\u00e9ponses <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14380ef e-flex e-con-boxed e-con e-parent\" data-id=\"14380ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0dda417 elementor-widget elementor-widget-spacer\" data-id=\"0dda417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Verantwortungsbewusste Mobilit\u00e4t ist f\u00fcr Unternehmen, die sich dem \u00f6kologischen Wandel verschrieben haben, ein unumg\u00e4ngliches Anliegen. Der Zug ist ein klassisches Mittel, um die kohlenstoffintensive Abwanderung von Fachkr\u00e4ften zu reduzieren. Dies stellt ein gro\u00dfes Problem dar: Wie kann man den Zug im Vergleich zu anderen, umweltfreundlicheren Verkehrsmitteln f\u00fcr drei wichtige Akteure f\u00f6rdern? <\/p>","protected":false},"featured_media":15713,"template":"","topic":[96,203,249,165],"visibility":[],"post-country":[31],"language":[38],"category-post-type":[51,47],"class_list":["post-18030","library","type-library","status-publish","has-post-thumbnail","hentry","topic-business-travel","topic-emissions-reduction","topic-french-emission-tracker","topic-rail","post-country-france","language-french","category-post-type-stories-of-success","category-post-type-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Webinaire] Mobilit\u00e9s responsables : ne ratez pas le train ! - Travel Smart Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travelsmartcampaign.org\/de\/bibliothek\/webinaire-mobilites-responsables-ne-ratez-pas-le-train\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Webinaire] Mobilit\u00e9s responsables : ne ratez pas le train ! - Travel Smart Campaign\" \/>\n<meta property=\"og:description\" content=\"La mobilit\u00e9 responsable est d\u00e9sormais un enjeu incontournable pour les entreprises engag\u00e9es dans la transition \u00e9cologique. 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