{"id":15223,"date":"2024-10-31T16:04:00","date_gmt":"2024-10-31T15:04:00","guid":{"rendered":"http:\/\/travelsmartcampaign.org\/?post_type=library&p=15223"},"modified":"2025-06-04T16:29:52","modified_gmt":"2025-06-04T15:29:52","slug":"rastreador-de-emisiones-que-sector-lidera-la-carrera-para-reducir-las-emisiones-de-los-vuelos-corporativos","status":"publish","type":"library","link":"https:\/\/travelsmartcampaign.org\/es\/library\/emission-tracker-which-sector-is-taking-the-lead-in-the-race-to-cut-corporate-flying-emissions\/","title":{"rendered":"Seguimiento de emisiones 2024: \u00bfQu\u00e9 sector lidera la carrera para reducir las emisiones de los vuelos corporativos?"},"content":{"rendered":"
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\u00bfQu\u00e9 sector lidera la carrera para reducir las emisiones de los vuelos corporativos?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Si trabajas en una empresa, es probable que ya hayas viajado por motivos de trabajo. Lo m\u00e1s probable es que hayas tomado el avi\u00f3n para asistir a una reuni\u00f3n dentro del pa\u00eds, a un pa\u00eds vecino o al otro lado del mundo.\u00a0<\/span><\/p>

S\u00ed, tomar el avi\u00f3n suena muy conveniente, pero definitivamente no es la forma m\u00e1s sostenible de viajar por negocios.\u00a0\u00a0\u00a0<\/span><\/p>

Hemos estado haciendo un seguimiento de las emisiones de 2023 de empresas de todo el mundo de los sectores de consultor\u00eda, tecnolog\u00eda y farmac\u00e9utico. Y hemos identificado un l\u00edder claro en la reducci\u00f3n de las emisiones de los vuelos corporativos. Para acabar con el suspenso: es el sector de la consultor\u00eda.\u00a0<\/span><\/p>

Empresas como Deloitte, Capgemini y Arcadis forman parte de un sector pionero, lo que demuestra la importancia de establecer objetivos claros para reducir las emisiones. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"Seguimiento<\/figure><\/div>
\"Consultor\u00edas\"<\/figure><\/div>
\"Tecnolog\u00eda\"<\/figure><\/div>
\"Farmac\u00e9utico\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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Un l\u00edder y dos rezagados<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Es posible que ya haya trabajado en una consultor\u00eda y haya tenido muchas reuniones en l\u00ednea. Entonces, no le sorprender\u00e1 saber que este sector es uno de los mejores en reducir los viajes corporativos. Puede haber muchas interpretaciones al respecto, pero lo que sabemos a partir de los datos es que este sector hace una cosa m\u00e1s que los dem\u00e1s: <\/span>Establecer objetivos claros<\/span><\/a>.\u00a0<\/span><\/p>

Esto significa establecer objetivos para reducir los viajes de negocios en general o los viajes a\u00e9reos en particular para un a\u00f1o determinado. Esto responsabiliza a las empresas de reducir las emisiones y ayuda a prevenir un repunte a los niveles de 2019. Por ejemplo, EY se ha fijado un objetivo de emisiones de -35% para 2025 y redujo sus emisiones en -76% y -59%, en 2022 y 2023 respectivamente.\u00a0\u00a0<\/span><\/p>

Sin embargo, tambi\u00e9n debemos abordar <\/span>Los elefantes en la habitaci\u00f3n<\/span><\/a>KPMG y Accenture, los dos l\u00edderes del grupo, no han fijado objetivos concretos y corren el riesgo de hundir a todo el sector en el futuro.\u00a0<\/span><\/p>

Esta degradaci\u00f3n es a\u00fan m\u00e1s peligrosa en el sector tecnol\u00f3gico. Hoy, su reducci\u00f3n general de emisiones est\u00e1 m\u00e1s cerca del objetivo -50% de la campa\u00f1a Travel Smart. El sector re\u00fane a los La mayor cantidad de voladores de los tres.<\/a> Esos ocho grandes contaminadores, como Google, Apple, IBM o Microsoft, muy probablemente hundir\u00e1n todo el sector si no establecen objetivos en el plazo inmediato.\u00a0\u00a0<\/span><\/p>

Ahora bien, es posible que haya trabajado en una empresa farmac\u00e9utica y haya asistido a muchas reuniones presenciales. Entonces, su empresa forma parte de un sector que es <\/span>quedando rezagado respecto de los otros dos<\/span><\/a>Este sector tiene dos grandes factores que impiden significativamente que todo el grupo reduzca en gran medida las emisiones de los viajes de negocios. Esto se debe principalmente a que estas empresas no se han marcado objetivos espec\u00edficos a tal efecto.\u00a0<\/span><\/p>

El sector <\/span>Ha reducido sus emisiones de 2023 en solo -21%<\/span>, en comparaci\u00f3n con los niveles de 2019. La reducci\u00f3n <\/span>Podr\u00eda haber sido el doble en -44%<\/span>, si Johnson & Johnson y Merck hubieran reducido sus emisiones a la mitad. En cambio, Johnson & Johnson solo las redujo en 10% y Merck las aument\u00f3 en 29%. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Volar menos es el camino hacia Travel Smart<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Quiz\u00e1s se est\u00e9 preguntando c\u00f3mo pueden las empresas reducir las emisiones de sus viajes de negocios en avi\u00f3n. \u00bfQu\u00e9 suceder\u00eda si los viajeros de negocios volaran en aviones que utilizaran combustibles de aviaci\u00f3n sostenibles (SAF)?\u00a0<\/span><\/p>

Aunque hay esperanzas de que contribuyan en el futuro, por ahora no podemos confiar realmente en ellos para reducir las emisiones de los vuelos, debido a su limitada escalabilidad y a que no todos son igualmente sostenibles.\u00a0\u00a0<\/span><\/p>

La \u00fanica soluci\u00f3n para reducir estas emisiones a corto plazo es volar menos. Para ello, las empresas deben fijar un objetivo claro y desarrollar e implementar todas las medidas necesarias para alcanzarlo.\u00a0<\/span><\/p>

Una vez fijados estos objetivos, existen varias alternativas para asistir a las reuniones sin volar. Puedes optar por utilizar el tren siempre que sea posible. De hecho, algunas empresas han desarrollado una pol\u00edtica ferroviaria como PwC o Wipro. Puedes combinar varias de tus reuniones para evitar desplazamientos de un d\u00eda o tambi\u00e9n puedes utilizar herramientas de colaboraci\u00f3n virtual.\u00a0

<\/span>Una \u00faltima opci\u00f3n para las empresas globales, que tienen sucursales en todo el mundo, es enviar un representante de la sucursal donde se realiza la reuni\u00f3n. Por ejemplo, como la Uni\u00f3n Europea <\/span>vicepresidente <\/span>de Meta asistir\u00edas a una reuni\u00f3n en Par\u00eds en lugar de volar hasta Mark Zuckerberg. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Al final \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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En general, hemos visto que el sector de la consultor\u00eda es l\u00edder en la reducci\u00f3n de las emisiones de los viajes de negocios, todo gracias a que las empresas han establecido objetivos claros.\u00a0<\/span><\/p>

Mientras que los sectores farmac\u00e9utico y tecnol\u00f3gico se quedan atr\u00e1s, todo debido a que los grandes l\u00edderes no tienen objetivos cre\u00edbles que frenen a todo el grupo.\u00a0<\/span><\/p>

Al final, nos queda una pregunta pendiente: \u00bfpor qu\u00e9 los mejores aerol\u00edneas no logran establecer objetivos y mantener bajas las emisiones de los vuelos, mientras otros marcan el camino?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Aiza Rodrigues Akhtar, asistente de campa\u00f1a Travel Smart<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Which sector is taking the lead in the race to cut corporate flying emissions? If you are working in a company, then you must have already travelled for work. You most likely took the plane for a meeting within the country, to a neighbouring one or to the other side of the globe. Yes, taking […]<\/p>\n","protected":false},"featured_media":15237,"template":"","topic":[96,217,205,190,203,221,172,219],"visibility":[],"post-country":[26],"language":[27],"category-post-type":[43],"class_list":["post-15223","library","type-library","status-publish","has-post-thumbnail","hentry","topic-business-travel","topic-carbon-targets","topic-consultancy-sector","topic-emission-tracker","topic-emissions-reduction","topic-pharmaceutical-sector","topic-sustainable-aviation-fuels","topic-tech-sector","post-country-global","language-english","category-post-type-opinion"],"yoast_head":"\n2024 Emission Tracker: Which sector is taking the lead in the race to cut corporate flying emissions? - Travel Smart Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travelsmartcampaign.org\/es\/biblioteca\/rastreador-de-emisiones-que-sector-lidera-la-carrera-para-reducir-las-emisiones-de-los-vuelos-corporativos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Emission Tracker: Which sector is taking the lead in the race to cut corporate flying emissions? - Travel Smart Campaign\" \/>\n<meta property=\"og:description\" content=\"Which sector is taking the lead in the race to cut corporate flying emissions? 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