{"id":3310,"date":"2022-06-14T02:04:22","date_gmt":"2022-06-14T01:04:22","guid":{"rendered":"http:\/\/travelsmartcampaign.org\/?post_type=library&p=3310"},"modified":"2022-06-14T13:11:24","modified_gmt":"2022-06-14T12:11:24","slug":"decision-tiempo-abordar-un-vuelo-o-marcar-en-zoom","status":"publish","type":"library","link":"https:\/\/travelsmartcampaign.org\/es\/library\/decision-time-board-a-flight-or-dial-in-on-zoom\/","title":{"rendered":"Hora de decidir: \u00bfabordar un vuelo o marcar en Zoom?"},"content":{"rendered":"

En mayo lanzamos la <\/span>Travel Smart<\/span><\/i> campa\u00f1a<\/span><\/i> en colaboraci\u00f3n con nuestro socio estadounidense Stand.earth y <\/span>a coalici\u00f3n de organizaci\u00f3n<\/a><\/span>s. Fue un viaje de un a\u00f1o que lleg\u00f3 en un momento crucial para la direcci\u00f3n de los viajes corporativos, ya que los vuelos de negocios est\u00e1n empezando a recuperarse tras la pandemia.\u00a0<\/span><\/p>\n

\"Ranking<\/p>\n

 <\/p>\n

\u00bfPor qu\u00e9 ahora?<\/b><\/h3>\n

Un r\u00e1pido vistazo a las cifras ayuda a hacerse una idea precisa. La aviaci\u00f3n es la forma de transporte m\u00e1s intensiva en emisiones clim\u00e1ticas. Entre 2005 y 2019, el tr\u00e1fico a\u00e9reo en Europa creci\u00f3 67%, provocando un aumento de sus emisiones en un momento en el que deber\u00edan reducirse, y se prev\u00e9 que las emisiones aumenten en otras 38% para 2050. Aumentar la escala de los combustibles sostenibles y construir aeronaves viables con cero emisiones llevar\u00e1 al menos otra d\u00e9cada, por lo que volar menos es la mejor y m\u00e1s r\u00e1pida forma de reducir las emisiones de la aviaci\u00f3n antes de 2030.<\/span><\/p>\n

Adem\u00e1s, los viajeros frecuentes -menos de 1% de la poblaci\u00f3n mundial- son responsables de m\u00e1s de 50% de las emisiones de la aviaci\u00f3n. Los viajes de empresa son uno de los principales motores de la demanda de aviaci\u00f3n. Si lo reduj\u00e9ramos en 50%, las emisiones se reducir\u00edan en 32,6 MtCO2 de aqu\u00ed a 2030 en Europa, lo que equivale a retirar de la circulaci\u00f3n 16 millones de coches contaminantes.\u00a0<\/span><\/p>\n

Los cient\u00edficos del clima y los expertos del Grupo Intergubernamental de Expertos sobre el Cambio Clim\u00e1tico piden reducciones r\u00e1pidas y profundas, en los pr\u00f3ximos tres a\u00f1os. La reducci\u00f3n de la aviaci\u00f3n de larga distancia ofrece el mayor potencial para evitar emisiones.<\/span><\/p>\n

Durante la pandemia, el n\u00famero de vuelos disminuy\u00f3 dr\u00e1sticamente y aprendimos a vivir y trabajar mejor. Con muchos menos vuelos, las empresas siguieron realizando proyectos y manteniendo contactos con clientes y socios comerciales. Los empleados tambi\u00e9n descubrieron lo que significaba disponer de m\u00e1s tiempo en casa, cuando no se dedicaban horas preciosas a surcar el globo.\u00a0<\/span><\/p>\n

Volar de forma m\u00e1s inteligente es algo que todos podemos hacer f\u00e1cilmente. La idea de enviar trabajadores a los cuatro rincones del planeta parece cada vez m\u00e1s anticuada e ineficiente. Viajar de forma inteligente no consiste en dejar de volar, sino en volar menos y conseguir m\u00e1s.\u00a0<\/span><\/p>\n

 <\/p>\n

\u00bfC\u00f3mo surgi\u00f3 la campa\u00f1a?<\/b><\/h3>\n

Hace d\u00e9cadas que conocemos el impacto clim\u00e1tico de los vuelos de negocios. Pero durante la pandemia qued\u00f3 claro que se nos brindaba una oportunidad inmejorable para atajar el problema.\u00a0<\/span><\/p>\n

Ahora, m\u00e1s que nunca, podr\u00edamos impulsar el cambio y demostrar a las empresas que menos vuelos y m\u00e1s reuniones a distancia tendr\u00edan muchas ventajas: les ahorrar\u00eda dinero, proteger\u00eda el bienestar de los empleados, reducir\u00eda las emisiones, mostrar\u00eda el liderazgo corporativo en la crisis clim\u00e1tica, cumplir\u00eda las expectativas de los inversores y garantizar\u00eda la resiliencia.\u00a0<\/span><\/p>\n

Y as\u00ed fue como la idea pas\u00f3 del papel a la realidad en los primeros meses de 2021.\u00a0<\/span><\/p>\n

Un a\u00f1o despu\u00e9s, contamos con m\u00e1s de diez socios fundadores que dirigen nuestra campa\u00f1a mundial en Europa, Estados Unidos y Asia, y una clasificaci\u00f3n establecida de 230 empresas. Las empresas globales pueden liderar el camino abordando sus pol\u00edticas internas de huida, por lo que era importante hacer una evaluaci\u00f3n comparativa y comprender mejor c\u00f3mo est\u00e1n abordando el problema.\u00a0<\/span><\/p>\n

La clasificaci\u00f3n Travel Smart nos ha permitido determinar c\u00f3mo est\u00e1n cumpliendo 230 empresas de todo el mundo sus compromisos de reducir los vuelos corporativos y notificar las emisiones de los viajes a\u00e9reos. El an\u00e1lisis demostr\u00f3 que muchas empresas de todo el mundo todav\u00eda tienen que hacer esfuerzos considerables para reducir las emisiones de sus viajes corporativos. De hecho, de las 230 empresas, unas 80% no act\u00faan con suficiente rapidez y ambici\u00f3n para atajar las emisiones de los viajes corporativos.<\/span><\/p>\n

Pero m\u00e1s que clasificar los esfuerzos de las empresas, creemos que las organizaciones est\u00e1n ah\u00ed para impulsar el cambio. Varias empresas l\u00edderes de la clasificaci\u00f3n est\u00e1n demostrando que pueden reducir las emisiones de los viajes corporativos en 50% o m\u00e1s respecto a los niveles de 2019 para 2025. Si algunas pueden hacerlo, otras pueden seguirles. Esto tambi\u00e9n enviar\u00e1 se\u00f1ales a la industria y a otros actores, y ayudar\u00e1 a desencadenar cambios que contribuir\u00e1n a acelerar la innovaci\u00f3n y la ampliaci\u00f3n de las tecnolog\u00edas limpias de aviaci\u00f3n.\u00a0<\/span><\/p>\n

Los viajeros de negocios representan alrededor de 12% de los pasajeros, pero hasta 75% de los ingresos en determinados vuelos, por lo que sus decisiones tienen una importante influencia en el sector de la aviaci\u00f3n. Ha llegado el momento de que los l\u00edderes empresariales y los empleados se fijen en los beneficios experimentados, adapten las pol\u00edticas corporativas al nuevo paradigma de volar menos y conseguir m\u00e1s, e influyan en el futuro de la aviaci\u00f3n sostenible.\u00a0<\/span><\/p>\n

Siga la campa\u00f1a para conocer muchas m\u00e1s novedades interesantes.\u00a0<\/span><\/p>\n

\n
Denise Auclair<\/h6>\n
Gerente de campa\u00f1a de viajes corporativos<\/h6>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

Nunca ha habido un mejor momento para Travel Smart. <\/p>","protected":false},"featured_media":1933,"template":"","topic":[],"visibility":[56],"post-country":[26],"language":[27],"category-post-type":[43],"class_list":["post-3310","library","type-library","status-publish","has-post-thumbnail","hentry","visibility-both","post-country-global","language-english","category-post-type-opinion"],"yoast_head":"\nDecision time: board a flight or dial in on Zoom? - Travel Smart Campaign<\/title>\n<meta name=\"description\" content=\"This May, T&E launched the Travel Smart campaign, a year-long journey that came at a crucial time for the direction of corporate travel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travelsmartcampaign.org\/es\/biblioteca\/decision-tiempo-abordar-un-vuelo-o-marcar-en-zoom\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decision time: board a flight or dial in on Zoom? 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