{"id":20266,"date":"2026-01-27T00:01:03","date_gmt":"2026-01-26T23:01:03","guid":{"rendered":"https:\/\/travelsmartcampaign.org\/?post_type=library&#038;p=20266"},"modified":"2026-03-31T09:29:47","modified_gmt":"2026-03-31T08:29:47","slug":"davos-2026-will-the-world-economic-forum-ever-stop-the-private-jet-surge","status":"publish","type":"library","link":"https:\/\/travelsmartcampaign.org\/it\/library\/davos-2026-will-the-world-economic-forum-ever-stop-the-private-jet-surge\/","title":{"rendered":"Davos 2026: il World Economic Forum riuscir\u00e0 a fermare l'ondata di jet privati?"},"content":{"rendered":"<p><a href=\"https:\/\/www.weforum.org\/sustainability\/meetings\/#Annual-meeting\">I trasporti sono la principale fonte di emissioni di carbonio<\/a> per cui il WEF ha offerto uno sconto di 100% ai partecipanti che prendono il treno dall'Europa per incoraggiare gli spostamenti a basse emissioni. Un passo prezioso, ma che non ha ancora spostato l'ago della bilancia.<\/p>\n<p><span style=\"font-weight: 400;\">L'uso del jet privato rimane diffuso per le aziende. Nei primi due giorni di Davos 2026, pi\u00f9 di <\/span><a href=\"https:\/\/www.businessinsider.com\/map-davos-private-jets-rich-powerful-across-the-globe-2026-1?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">150 jet privati<\/span><\/a><span style=\"font-weight: 400;\"> sono atterrati negli aeroporti che servono la regione, in rappresentanza di grandi aziende come Salesforce, Google e BlackRock, tra le altre, provenienti da tutto il mondo. Tuttavia, diverse multinazionali, tra cui Nestl\u00e9 e UBS, <\/span><a href=\"https:\/\/www.visahq.com\/news\/2026-01-18\/ch\/private-jet-traffic-soars-as-global-elite-converge-on-davos-for-wef-2026\/\"><span style=\"font-weight: 400;\">hanno riferito<\/span><\/a><span style=\"font-weight: 400;\"> ha incoraggiato i dirigenti a viaggiare su voli commerciali invece che su jet privati.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durante l'edizione 2025 sono stati identificati 709 voli aggiuntivi di jet privati, con un aumento di 10% rispetto al 2024 e un aumento di tre volte rispetto al 2023, il che rappresenta approssimativamente <\/span><a href=\"https:\/\/www.greenpeace.org\/international\/press-release\/80642\/one-private-jet-flight-for-every-four-davos-participants-greenpeace-report\/\"><span style=\"font-weight: 400;\">un jet privato ogni quattro partecipanti<\/span><\/a><span style=\"font-weight: 400;\">. La crescita non \u00e8 dovuta a un maggior numero di partecipanti, ma piuttosto a ripetuti arrivi e partenze, con molti jet che fanno la spola tra i partecipanti pi\u00f9 volte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I jet privati sono il mezzo di trasporto a pi\u00f9 alta intensit\u00e0 di carbonio, con emissioni di CO\u2082 per passeggero dieci volte superiori a quelle dei voli commerciali e fino a 50 volte superiori a quelle dei treni. Sono utilizzati principalmente dalle persone pi\u00f9 ricche, come i leader politici e gli amministratori delegati di grandi aziende globali, molti dei quali sono stati identificati come <\/span><a href=\"https:\/\/travelsmartcampaign.org\/it\/top-25-flyers\/\"><span style=\"font-weight: 400;\">possedere o noleggiare questi jet<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nel dicembre 2024, la Campagna Travel Smart ha raggiunto circa 100 aziende di <\/span><a href=\"https:\/\/travelsmartcampaign.org\/it\/ranking\/\"><span style=\"font-weight: 400;\">la classifica<\/span><\/a><span style=\"font-weight: 400;\">, chiedendo il loro impegno a evitare i jet privati e a privilegiare modalit\u00e0 di viaggio pi\u00f9 sostenibili, in linea con le linee guida del WEF. Due aziende hanno risposto: il produttore francese Saint-Gobain, il cui amministratore delegato si \u00e8 impegnato a viaggiare in treno, e KPMG, che ha confermato che i suoi rappresentanti avrebbero utilizzato voli commerciali o treni invece di jet privati.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Abbiamo anche presentato un <\/span><a href=\"https:\/\/travelsmartcampaign.org\/it\/biblioteca\/open-letter-davos-2025-corporate-leaders-should-show-the-way-towards-sustainable-travel\/\"><span style=\"font-weight: 400;\">lettera aperta<\/span><\/a><span style=\"font-weight: 400;\"> al WEF, esortando il Forum a garantire che i partecipanti rispettino gli standard di sostenibilit\u00e0 del Forum annuale, dando priorit\u00e0 alla ferrovia rispetto ad altre modalit\u00e0 di trasporto, e ad agire come salvaguardia delle proprie raccomandazioni, imponendone il rispetto.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I viaggi sostenibili non solo sono migliori per il clima, ma sono anche pi\u00f9 economici per gli utenti del jet. Il nostro <\/span><a href=\"https:\/\/travelsmartcampaign.org\/it\/biblioteca\/jet-privati-a-davos-le-aziende-faranno-come-dice-wef-e-viaggeranno-in-treno-invece\/\"><span style=\"font-weight: 400;\">analisi<\/span><\/a><span style=\"font-weight: 400;\"> ha rilevato che noleggiare un jet privato da New York o Berlino a Davos costa rispettivamente oltre 130.000 euro e 13.000 euro. Viaggi analoghi in classe business su voli commerciali costano da 10 a 15 volte meno.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Come abbiamo fatto <\/span><a href=\"https:\/\/travelsmartcampaign.org\/it\/biblioteca\/jet-privati-a-davos-le-aziende-faranno-come-dice-wef-e-viaggeranno-in-treno-invece\/\"><span style=\"font-weight: 400;\">l'anno scorso<\/span><\/a><span style=\"font-weight: 400;\">, Continuiamo a chiedere al World Economic Forum di intraprendere azioni pi\u00f9 incisive per ridurre l'afflusso di jet privati. Dovrebbero applicare i loro standard di sostenibilit\u00e0, dando priorit\u00e0 alla ferrovia rispetto ad altre modalit\u00e0 di trasporto, e assumersi la responsabilit\u00e0 di fare da cane da guardia, assicurando che l'evento non venga pi\u00f9 inquadrato come un hotspot per jet privati.\u00a0<\/span><\/p>\n<p><strong>Aiza Rodrigues Akhtar, responsabile della campagna per l'aviazione\u00a0<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Nel corso degli anni, la concentrazione di jet privati \u00e8 diventata una caratteristica sempre pi\u00f9 evidente dell'evento. I leader politici e finanziari e i dirigenti d'azienda si riuniscono a Davos con la pretesa di plasmare un futuro sostenibile, ma continuano ad andare e tornare da Davos con jet privati, in contraddizione con i principi che promuovono.<\/p>","protected":false},"featured_media":16467,"template":"","topic":[96,237,236],"visibility":[],"post-country":[26],"language":[27],"category-post-type":[43],"class_list":["post-20266","library","type-library","status-publish","has-post-thumbnail","hentry","topic-business-travel","topic-private-jets","topic-world-economic-forum","post-country-global","language-english","category-post-type-opinion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Davos 2026: Will the World Economic Forum Ever Stop the Private Jet Surge? - Travel Smart Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travelsmartcampaign.org\/it\/biblioteca\/davos-2026-will-the-world-economic-forum-ever-stop-the-private-jet-surge\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Davos 2026: Will the World Economic Forum Ever Stop the Private Jet Surge? - Travel Smart Campaign\" \/>\n<meta property=\"og:description\" content=\"Over the years, the concentration of private jets has increasingly become a prominent feature of the event. Political and financial leaders, and business executives gather in Davos claiming to shape a sustainable future, yet they still fly in and out of Davos by private jet which contradicts the principles they promote.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/travelsmartcampaign.org\/it\/biblioteca\/davos-2026-will-the-world-economic-forum-ever-stop-the-private-jet-surge\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Smart Campaign\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T08:29:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/davos-2042711_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"857\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/travelsmartcampaign.org\\\/library\\\/davos-2026-will-the-world-economic-forum-ever-stop-the-private-jet-surge\\\/\",\"url\":\"https:\\\/\\\/travelsmartcampaign.org\\\/library\\\/davos-2026-will-the-world-economic-forum-ever-stop-the-private-jet-surge\\\/\",\"name\":\"Davos 2026: Will the World Economic Forum Ever Stop the Private Jet Surge? - Travel Smart Campaign\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/travelsmartcampaign.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/travelsmartcampaign.org\\\/library\\\/davos-2026-will-the-world-economic-forum-ever-stop-the-private-jet-surge\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/travelsmartcampaign.org\\\/library\\\/davos-2026-will-the-world-economic-forum-ever-stop-the-private-jet-surge\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/travelsmartcampaign.org\\\/wp-content\\\/uploads\\\/davos-2042711_1280.jpg\",\"datePublished\":\"2026-01-26T23:01:03+00:00\",\"dateModified\":\"2026-03-31T08:29:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/travelsmartcampaign.org\\\/library\\\/davos-2026-will-the-world-economic-forum-ever-stop-the-private-jet-surge\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/travelsmartcampaign.org\\\/library\\\/davos-2026-will-the-world-economic-forum-ever-stop-the-private-jet-surge\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/travelsmartcampaign.org\\\/library\\\/davos-2026-will-the-world-economic-forum-ever-stop-the-private-jet-surge\\\/#primaryimage\",\"url\":\"https:\\\/\\\/travelsmartcampaign.org\\\/wp-content\\\/uploads\\\/davos-2042711_1280.jpg\",\"contentUrl\":\"https:\\\/\\\/travelsmartcampaign.org\\\/wp-content\\\/uploads\\\/davos-2042711_1280.jpg\",\"width\":1280,\"height\":857},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/travelsmartcampaign.org\\\/library\\\/davos-2026-will-the-world-economic-forum-ever-stop-the-private-jet-surge\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/travelsmartcampaign.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Davos 2026: Will the World Economic Forum Ever Stop the Private Jet Surge?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/travelsmartcampaign.org\\\/#website\",\"url\":\"https:\\\/\\\/travelsmartcampaign.org\\\/\",\"name\":\"Travel Smart\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/travelsmartcampaign.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/travelsmartcampaign.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/travelsmartcampaign.org\\\/#organization\",\"name\":\"Travel Smart\",\"url\":\"https:\\\/\\\/travelsmartcampaign.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/travelsmartcampaign.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/travelsmartcampaign.org\\\/wp-content\\\/uploads\\\/travel-smart-min.jpeg\",\"contentUrl\":\"https:\\\/\\\/travelsmartcampaign.org\\\/wp-content\\\/uploads\\\/travel-smart-min.jpeg\",\"width\":1200,\"height\":690,\"caption\":\"Travel Smart\"},\"image\":{\"@id\":\"https:\\\/\\\/travelsmartcampaign.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Davos 2026: il World Economic Forum fermer\u00e0 mai l'ondata di jet privati? - Campagna Travel Smart","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/travelsmartcampaign.org\/it\/biblioteca\/davos-2026-will-the-world-economic-forum-ever-stop-the-private-jet-surge\/","og_locale":"it_IT","og_type":"article","og_title":"Davos 2026: Will the World Economic Forum Ever Stop the Private Jet Surge? - Travel Smart Campaign","og_description":"Over the years, the concentration of private jets has increasingly become a prominent feature of the event. Political and financial leaders, and business executives gather in Davos claiming to shape a sustainable future, yet they still fly in and out of Davos by private jet which contradicts the principles they promote.","og_url":"https:\/\/travelsmartcampaign.org\/it\/biblioteca\/davos-2026-will-the-world-economic-forum-ever-stop-the-private-jet-surge\/","og_site_name":"Travel Smart Campaign","article_modified_time":"2026-03-31T08:29:47+00:00","og_image":[{"width":1280,"height":857,"url":"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/davos-2042711_1280.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/travelsmartcampaign.org\/library\/davos-2026-will-the-world-economic-forum-ever-stop-the-private-jet-surge\/","url":"https:\/\/travelsmartcampaign.org\/library\/davos-2026-will-the-world-economic-forum-ever-stop-the-private-jet-surge\/","name":"Davos 2026: il World Economic Forum fermer\u00e0 mai l'ondata di jet privati? - Campagna Travel Smart","isPartOf":{"@id":"https:\/\/travelsmartcampaign.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/travelsmartcampaign.org\/library\/davos-2026-will-the-world-economic-forum-ever-stop-the-private-jet-surge\/#primaryimage"},"image":{"@id":"https:\/\/travelsmartcampaign.org\/library\/davos-2026-will-the-world-economic-forum-ever-stop-the-private-jet-surge\/#primaryimage"},"thumbnailUrl":"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/davos-2042711_1280.jpg","datePublished":"2026-01-26T23:01:03+00:00","dateModified":"2026-03-31T08:29:47+00:00","breadcrumb":{"@id":"https:\/\/travelsmartcampaign.org\/library\/davos-2026-will-the-world-economic-forum-ever-stop-the-private-jet-surge\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/travelsmartcampaign.org\/library\/davos-2026-will-the-world-economic-forum-ever-stop-the-private-jet-surge\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/travelsmartcampaign.org\/library\/davos-2026-will-the-world-economic-forum-ever-stop-the-private-jet-surge\/#primaryimage","url":"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/davos-2042711_1280.jpg","contentUrl":"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/davos-2042711_1280.jpg","width":1280,"height":857},{"@type":"BreadcrumbList","@id":"https:\/\/travelsmartcampaign.org\/library\/davos-2026-will-the-world-economic-forum-ever-stop-the-private-jet-surge\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/travelsmartcampaign.org\/"},{"@type":"ListItem","position":2,"name":"Davos 2026: Will the World Economic Forum Ever Stop the Private Jet Surge?"}]},{"@type":"WebSite","@id":"https:\/\/travelsmartcampaign.org\/#website","url":"https:\/\/travelsmartcampaign.org\/","name":"Travel Smart","description":"","publisher":{"@id":"https:\/\/travelsmartcampaign.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/travelsmartcampaign.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/travelsmartcampaign.org\/#organization","name":"Travel Smart","url":"https:\/\/travelsmartcampaign.org\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/travelsmartcampaign.org\/#\/schema\/logo\/image\/","url":"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/travel-smart-min.jpeg","contentUrl":"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/travel-smart-min.jpeg","width":1200,"height":690,"caption":"Travel Smart"},"image":{"@id":"https:\/\/travelsmartcampaign.org\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/travelsmartcampaign.org\/it\/wp-json\/wp\/v2\/library\/20266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/travelsmartcampaign.org\/it\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/travelsmartcampaign.org\/it\/wp-json\/wp\/v2\/types\/library"}],"version-history":[{"count":4,"href":"https:\/\/travelsmartcampaign.org\/it\/wp-json\/wp\/v2\/library\/20266\/revisions"}],"predecessor-version":[{"id":20270,"href":"https:\/\/travelsmartcampaign.org\/it\/wp-json\/wp\/v2\/library\/20266\/revisions\/20270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/travelsmartcampaign.org\/it\/wp-json\/wp\/v2\/media\/16467"}],"wp:attachment":[{"href":"https:\/\/travelsmartcampaign.org\/it\/wp-json\/wp\/v2\/media?parent=20266"}],"wp:term":[{"taxonomy":"topic","embeddable":true,"href":"https:\/\/travelsmartcampaign.org\/it\/wp-json\/wp\/v2\/topic?post=20266"},{"taxonomy":"visibility","embeddable":true,"href":"https:\/\/travelsmartcampaign.org\/it\/wp-json\/wp\/v2\/visibility?post=20266"},{"taxonomy":"post-country","embeddable":true,"href":"https:\/\/travelsmartcampaign.org\/it\/wp-json\/wp\/v2\/post-country?post=20266"},{"taxonomy":"language","embeddable":true,"href":"https:\/\/travelsmartcampaign.org\/it\/wp-json\/wp\/v2\/language?post=20266"},{"taxonomy":"category-post-type","embeddable":true,"href":"https:\/\/travelsmartcampaign.org\/it\/wp-json\/wp\/v2\/category-post-type?post=20266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}