{"id":15616,"date":"2024-12-05T11:53:06","date_gmt":"2024-12-05T10:53:06","guid":{"rendered":"http:\/\/travelsmartcampaign.org\/?post_type=case-studies&#038;p=15616"},"modified":"2024-12-05T12:30:30","modified_gmt":"2024-12-05T11:30:30","slug":"simon-kucher-2","status":"publish","type":"case-studies","link":"https:\/\/travelsmartcampaign.org\/pt\/case-studies\/simon-kucher\/","title":{"rendered":"Simon Kucher"},"content":{"rendered":"<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">A Simon-Kucher \u00e9 uma consultoria global e est\u00e1 entre as primeiras empresas alem\u00e3s a figurar nas categorias l\u00edderes do <a href=\"http:\/\/travelsmartcampaign.org\/pt\/ranking\/\" target=\"_blank\" rel=\"noopener\">Classifica\u00e7\u00e3o Travel Smart<\/a>. Isto<\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> \u00e9 classificada como categoria &#039;B&#039; por ter uma meta \u2013 validada pela SBTi e alinhada com o Acordo de Paris, de 25% at\u00e9 2030 (de um ano base de 2022). Tamb\u00e9m \u00e9 reconhecida como uma Rail Frontrunner pelo segundo ano consecutivo.<\/span><\/p>\n<h4>Entrevista:<em> \u201cImpulsionando a descarboniza\u00e7\u00e3o integrando crit\u00e9rios de sustentabilidade em todas as atividades de viagens de neg\u00f3cios\u201d<\/em><\/h4>\n<p>A Simon-Kucher, uma consultoria global, \u00e9 uma das primeiras empresas alem\u00e3s entre as l\u00edderes no setor\u00a0<a href=\"http:\/\/travelsmartcampaign.org\/pt\/ranking\/\">Classifica\u00e7\u00e3o Travel Smart<\/a>\u00a0e foi reconhecida como uma Rail Frontrunner pelo segundo ano consecutivo pela campanha Travel Smart. Essa conquista ressalta seu compromisso cont\u00ednuo com a sustentabilidade ambiental, particularmente na redu\u00e7\u00e3o de emiss\u00f5es de atividades de viagens corporativas de neg\u00f3cios, priorizando as viagens ferrovi\u00e1rias em vez das a\u00e9reas sempre que poss\u00edvel, mantendo relacionamentos com os clientes. Conversamos com Anne Rupp, chefe global de ESG, para saber mais sobre a estrat\u00e9gia da Simon-Kucher e seus avan\u00e7os na redu\u00e7\u00e3o de emiss\u00f5es de viagens corporativas.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/travelsmartcampaign.org\/pt\/biblioteca\/estudo-de-caso-simon-kucher\/\" target=\"_blank\" rel=\"noopener\">Leia a entrevista completa<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Simon-Kucher is a global consultancy and among the first German companies to be in the leading categories of the Travel Smart Ranking. It is ranked as a \u2018B\u2019 category for having a target &#8211; validated by SBTi and aligned with the Paris Agreement, of 25% by 2030 (from a 2022 base year). It is also [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","cases---sector":[169],"cases---country":[228],"class_list":["post-15616","case-studies","type-case-studies","status-publish","hentry","cases---sector-consulting","cases---country-germany"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Simon-Kucher - Travel Smart Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travelsmartcampaign.org\/pt\/estudos-de-caso\/simon-kucher-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simon-Kucher - Travel Smart Campaign\" \/>\n<meta property=\"og:description\" content=\"Simon-Kucher is a global consultancy and among the first German companies to be in the leading categories of the Travel Smart Ranking. It is ranked as a \u2018B\u2019 category for having a target &#8211; validated by SBTi and aligned with the Paris Agreement, of 25% by 2030 (from a 2022 base year). It is also [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/travelsmartcampaign.org\/pt\/estudos-de-caso\/simon-kucher-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Smart Campaign\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-05T11:30:30+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/travelsmartcampaign.org\\\/it\\\/casi-studio\\\/simone-kucher-2\\\/\",\"url\":\"https:\\\/\\\/travelsmartcampaign.org\\\/it\\\/casi-studio\\\/simone-kucher-2\\\/\",\"name\":\"Simon-Kucher - Travel Smart Campaign\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/travelsmartcampaign.org\\\/#website\"},\"datePublished\":\"2024-12-05T10:53:06+00:00\",\"dateModified\":\"2024-12-05T11:30:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/travelsmartcampaign.org\\\/it\\\/casi-studio\\\/simone-kucher-2\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/travelsmartcampaign.org\\\/it\\\/casi-studio\\\/simone-kucher-2\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/travelsmartcampaign.org\\\/it\\\/casi-studio\\\/simone-kucher-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/travelsmartcampaign.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/travelsmartcampaign.org\\\/es\\\/estudios-de-caso\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Simon-Kucher\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/travelsmartcampaign.org\\\/#website\",\"url\":\"https:\\\/\\\/travelsmartcampaign.org\\\/\",\"name\":\"Travel Smart\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/travelsmartcampaign.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/travelsmartcampaign.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/travelsmartcampaign.org\\\/#organization\",\"name\":\"Travel Smart\",\"url\":\"https:\\\/\\\/travelsmartcampaign.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/travelsmartcampaign.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/travelsmartcampaign.org\\\/wp-content\\\/uploads\\\/travel-smart-min.jpeg\",\"contentUrl\":\"https:\\\/\\\/travelsmartcampaign.org\\\/wp-content\\\/uploads\\\/travel-smart-min.jpeg\",\"width\":1200,\"height\":690,\"caption\":\"Travel Smart\"},\"image\":{\"@id\":\"https:\\\/\\\/travelsmartcampaign.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Simon-Kucher - Campanha Travel Smart","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/travelsmartcampaign.org\/pt\/estudos-de-caso\/simon-kucher-2\/","og_locale":"pt_PT","og_type":"article","og_title":"Simon-Kucher - Travel Smart Campaign","og_description":"Simon-Kucher is a global consultancy and among the first German companies to be in the leading categories of the Travel Smart Ranking. It is ranked as a \u2018B\u2019 category for having a target &#8211; validated by SBTi and aligned with the Paris Agreement, of 25% by 2030 (from a 2022 base year). It is also [&hellip;]","og_url":"https:\/\/travelsmartcampaign.org\/pt\/estudos-de-caso\/simon-kucher-2\/","og_site_name":"Travel Smart Campaign","article_modified_time":"2024-12-05T11:30:30+00:00","twitter_card":"summary_large_image","twitter_misc":{"Tempo estimado de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/travelsmartcampaign.org\/it\/casi-studio\/simone-kucher-2\/","url":"https:\/\/travelsmartcampaign.org\/it\/casi-studio\/simone-kucher-2\/","name":"Simon-Kucher - Campanha Travel Smart","isPartOf":{"@id":"https:\/\/travelsmartcampaign.org\/#website"},"datePublished":"2024-12-05T10:53:06+00:00","dateModified":"2024-12-05T11:30:30+00:00","breadcrumb":{"@id":"https:\/\/travelsmartcampaign.org\/it\/casi-studio\/simone-kucher-2\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/travelsmartcampaign.org\/it\/casi-studio\/simone-kucher-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/travelsmartcampaign.org\/it\/casi-studio\/simone-kucher-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/travelsmartcampaign.org\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/travelsmartcampaign.org\/es\/estudios-de-caso\/"},{"@type":"ListItem","position":3,"name":"Simon-Kucher"}]},{"@type":"WebSite","@id":"https:\/\/travelsmartcampaign.org\/#website","url":"https:\/\/travelsmartcampaign.org\/","name":"Viagem Inteligente","description":"","publisher":{"@id":"https:\/\/travelsmartcampaign.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/travelsmartcampaign.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/travelsmartcampaign.org\/#organization","name":"Viagem Inteligente","url":"https:\/\/travelsmartcampaign.org\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/travelsmartcampaign.org\/#\/schema\/logo\/image\/","url":"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/travel-smart-min.jpeg","contentUrl":"https:\/\/travelsmartcampaign.org\/wp-content\/uploads\/travel-smart-min.jpeg","width":1200,"height":690,"caption":"Travel Smart"},"image":{"@id":"https:\/\/travelsmartcampaign.org\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/travelsmartcampaign.org\/pt\/wp-json\/wp\/v2\/case-studies\/15616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/travelsmartcampaign.org\/pt\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/travelsmartcampaign.org\/pt\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:attachment":[{"href":"https:\/\/travelsmartcampaign.org\/pt\/wp-json\/wp\/v2\/media?parent=15616"}],"wp:term":[{"taxonomy":"cases---sector","embeddable":true,"href":"https:\/\/travelsmartcampaign.org\/pt\/wp-json\/wp\/v2\/cases---sector?post=15616"},{"taxonomy":"cases---country","embeddable":true,"href":"https:\/\/travelsmartcampaign.org\/pt\/wp-json\/wp\/v2\/cases---country?post=15616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}