{"id":15223,"date":"2024-10-31T16:04:00","date_gmt":"2024-10-31T15:04:00","guid":{"rendered":"http:\/\/travelsmartcampaign.org\/?post_type=library&p=15223"},"modified":"2025-06-04T16:29:52","modified_gmt":"2025-06-04T15:29:52","slug":"rastreador-de-emissoes-qual-setor-esta-liderando-a-corrida-para-reduzir-as-emissoes-de-voos-corporativos","status":"publish","type":"library","link":"https:\/\/travelsmartcampaign.org\/pt\/library\/emission-tracker-which-sector-is-taking-the-lead-in-the-race-to-cut-corporate-flying-emissions\/","title":{"rendered":"Rastreador de emiss\u00f5es de 2024: Qual setor est\u00e1 liderando a corrida para reduzir as emiss\u00f5es de voos corporativos?"},"content":{"rendered":"
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Qual setor est\u00e1 liderando a corrida para reduzir as emiss\u00f5es de voos corporativos?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Se voc\u00ea trabalha em uma empresa, ent\u00e3o voc\u00ea j\u00e1 deve ter viajado a trabalho. Voc\u00ea provavelmente pegou o avi\u00e3o para uma reuni\u00e3o dentro do pa\u00eds, para um pa\u00eds vizinho ou para o outro lado do globo.\u00a0<\/span><\/p>

Sim, pegar o avi\u00e3o parece muito conveniente. Mas definitivamente n\u00e3o \u00e9 a maneira mais sustent\u00e1vel de viajar a neg\u00f3cios.\u00a0\u00a0\u00a0<\/span><\/p>

Temos monitorado as emiss\u00f5es de 2023 de empresas globais dos setores de consultoria, tecnologia e farmac\u00eautico. E determinamos um l\u00edder claro na redu\u00e7\u00e3o de emiss\u00f5es de voos corporativos. Para acabar com o suspense: \u00e9 o setor de consultoria.\u00a0<\/span><\/p>

Empresas como Deloitte, Capgemini e Arcadis fazem parte de um setor pioneiro que demonstra a import\u00e2ncia de estabelecer metas claras para reduzir emiss\u00f5es. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"Rastreador<\/figure><\/div>
\"Consultorias\"<\/figure><\/div>
\"Tecnologia\"<\/figure><\/div>
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Um l\u00edder e dois retardat\u00e1rios<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Voc\u00ea pode j\u00e1 ter trabalhado em uma consultoria e tido muitas reuni\u00f5es online. Ent\u00e3o, voc\u00ea n\u00e3o ficaria surpreso em saber que esse setor \u00e9 um dos melhores em reduzir voos corporativos. Pode haver muitas interpreta\u00e7\u00f5es para isso, mas o que sabemos dos dados \u00e9 que esse setor faz uma coisa mais do que os outros: <\/span>definir metas claras<\/span><\/a>.\u00a0<\/span><\/p>

Isso significa definir metas para reduzir viagens de neg\u00f3cios em geral ou viagens a\u00e9reas especificamente at\u00e9 um determinado ano. Isso responsabiliza as empresas por reduzir as emiss\u00f5es e ajuda a evitar uma recupera\u00e7\u00e3o aos n\u00edveis de 2019. Por exemplo, a EY definiu uma meta de emiss\u00f5es de -35% at\u00e9 2025 e reduziu suas emiss\u00f5es em -76% e -59%, em 2022 e 2023, respectivamente.\u00a0\u00a0<\/span><\/p>

No entanto, tamb\u00e9m precisamos de abordar <\/span>os elefantes na sala<\/span><\/a>. A KPMG e a Accenture, as duas principais empresas do grupo, n\u00e3o definiram metas espec\u00edficas e correm o risco de prejudicar todo o setor no futuro.\u00a0<\/span><\/p>

Este rebaixamento est\u00e1 ainda mais em risco no setor de tecnologia. Hoje, sua redu\u00e7\u00e3o geral de emiss\u00f5es est\u00e1 mais pr\u00f3xima da meta de -50% da campanha Travel Smart. O setor re\u00fane a mais voadores dos tr\u00eas.<\/a> Esses oito grandes poluidores, como Google, Apple, IBM ou Microsoft, muito provavelmente derrubar\u00e3o todo o setor se n\u00e3o estabelecerem metas no curto prazo.\u00a0\u00a0<\/span><\/p>

Agora, voc\u00ea pode ter trabalhado em uma empresa farmac\u00eautica e participado de muitas reuni\u00f5es presenciais. Ent\u00e3o, sua empresa faz parte de um setor que \u00e9 <\/span>ficando atr\u00e1s dos outros dois<\/span><\/a>. Este setor tem dois grandes voadores que impedem significativamente todo o grupo de reduzir amplamente as emiss\u00f5es de viagens de neg\u00f3cios. Isso se deve principalmente ao fato de essas empresas n\u00e3o terem definido metas espec\u00edficas para esse efeito.\u00a0<\/span><\/p>

O setor <\/span>reduziu suas emiss\u00f5es de 2023 em apenas -21%<\/span>, em compara\u00e7\u00e3o com os n\u00edveis de 2019. A redu\u00e7\u00e3o <\/span>poderia ter sido o dobro em -44%<\/span>, se a Johnson & Johnson e a Merck tivessem reduzido suas emiss\u00f5es pela metade. Em vez disso, a Johnson & Johnson reduziu-as apenas em 10% e a Merck aumentou-as em 29%. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Voar menos \u00e9 o caminho para Travel Smart<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Voc\u00ea pode estar se perguntando, como as empresas podem reduzir suas emiss\u00f5es de viagens a\u00e9reas de neg\u00f3cios? E se os viajantes de neg\u00f3cios voarem em avi\u00f5es que usam combust\u00edveis de avia\u00e7\u00e3o sustent\u00e1veis (SAFs)?\u00a0<\/span><\/p>

Embora haja esperan\u00e7as de sua contribui\u00e7\u00e3o no futuro, por enquanto n\u00e3o podemos realmente confiar neles para reduzir as emiss\u00f5es a\u00e9reas, devido \u00e0 sua escalabilidade limitada e ao fato de nem todos serem igualmente sustent\u00e1veis.\u00a0\u00a0<\/span><\/p>

A \u00fanica solu\u00e7\u00e3o para reduzir essas emiss\u00f5es no curto prazo \u00e9 voar menos. Para fazer isso, as empresas precisam definir uma meta clara. E desenvolver e implementar todas as medidas necess\u00e1rias para realmente alcan\u00e7\u00e1-la.\u00a0<\/span><\/p>

Uma vez que essas metas s\u00e3o definidas, h\u00e1 v\u00e1rias alternativas para participar de reuni\u00f5es sem voar. Voc\u00ea pode optar por usar o trem sempre que poss\u00edvel. Na verdade, algumas empresas desenvolveram uma pol\u00edtica ferrovi\u00e1ria, como a PwC ou a Wipro. Voc\u00ea pode combinar v\u00e1rias de suas reuni\u00f5es para evitar viagens de um dia ou tamb\u00e9m pode usar ferramentas de colabora\u00e7\u00e3o virtual.\u00a0

<\/span>Uma \u00faltima op\u00e7\u00e3o para empresas globais \u2013 que t\u00eam filiais em todo o mundo \u2013 \u00e9 enviar um representante da filial onde a reuni\u00e3o \u00e9 realizada. Por exemplo, como a Uni\u00e3o Europeia <\/span>vice-presidente <\/span>do Meta voc\u00ea compareceria a uma reuni\u00e3o em Paris em vez de voar para Mark Zuckerberg. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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No fim \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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No geral, vimos que o setor de consultoria est\u00e1 liderando a redu\u00e7\u00e3o de emiss\u00f5es de viagens corporativas, tudo gra\u00e7as \u00e0s empresas que definiram metas claras.\u00a0<\/span><\/p>

Enquanto os setores farmac\u00eautico e de tecnologia est\u00e3o ficando para tr\u00e1s, tudo devido a grandes nomes sem metas confi\u00e1veis que est\u00e3o segurando todo o grupo.\u00a0<\/span><\/p>

No final, ficamos com uma pergunta pendente: por que os principais pilotos n\u00e3o conseguem definir metas e manter as emiss\u00f5es de gases de efeito estufa baixas, enquanto outros est\u00e3o liderando o caminho?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Aiza Rodrigues Akhtar, Assistente de Campanha Travel Smart<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Which sector is taking the lead in the race to cut corporate flying emissions? If you are working in a company, then you must have already travelled for work. You most likely took the plane for a meeting within the country, to a neighbouring one or to the other side of the globe. Yes, taking […]<\/p>\n","protected":false},"featured_media":15237,"template":"","topic":[96,217,205,190,203,221,172,219],"visibility":[],"post-country":[26],"language":[27],"category-post-type":[43],"class_list":["post-15223","library","type-library","status-publish","has-post-thumbnail","hentry","topic-business-travel","topic-carbon-targets","topic-consultancy-sector","topic-emission-tracker","topic-emissions-reduction","topic-pharmaceutical-sector","topic-sustainable-aviation-fuels","topic-tech-sector","post-country-global","language-english","category-post-type-opinion"],"yoast_head":"\n2024 Emission Tracker: Which sector is taking the lead in the race to cut corporate flying emissions? - Travel Smart Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travelsmartcampaign.org\/pt\/biblioteca\/rastreador-de-emissoes-qual-setor-esta-liderando-a-corrida-para-reduzir-as-emissoes-de-voos-corporativos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Emission Tracker: Which sector is taking the lead in the race to cut corporate flying emissions? - Travel Smart Campaign\" \/>\n<meta property=\"og:description\" content=\"Which sector is taking the lead in the race to cut corporate flying emissions? 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