Although business travellers account for only about 12% of passengers, they can contribute up to 75% of revenues on some flights, giving them significant leverage over the aviation industry. By halving air travel emissions by 2030 compared to 2019 and demanding cleaner travel options, businesses have a powerful opportunity to drive the shift toward sustainable aviation and better rail alternatives.
Consumers, investors and employees are increasingly concerned by the impacts of climate change. If businesses fall out of step with expectations, their reputation is at risk. Demonstrating a commitment to sustainability and adopting planet-friendly travel policies will enhance their image, appeal and overall success.
This can also send signals to industry and other actors and help to spark changes that will contribute to an acceleration in clean technology innovation and scale-up. Governments also have a role in this trend that is here to stay.
It is time for corporate leaders and employees to innovate their practices, adapting corporate policies to the new paradigm of flying less and achieving more. Sustainable aviation is possible, and flying less now can make a big contribution towards getting on the right path.